The Brand Name Formula Workbook
A step-by-step workbook for building a word bank, using naming formulas and creating a unique name for your brand.
£8.99
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About this guide
Naming a brand usually turns into a long list of random ideas that never quite feel right. The Brand Name Formula replaces guesswork with a repeatable process.
You start by building a word bank from your idea, your audience and the feeling you want your brand to have. Then you run those words through a set of naming formulas so you generate dozens of real options instead of waiting for inspiration.
Finally you shortlist, pressure-test and check the names you love, so the one you choose is a name you can build a business on.
What's included
- Find your brand direction
- Guided brand discovery exercises
- A 100+ word brand building bank
- The Spidergram word building method
- 10 creative naming formulas
- Name psychology, what makes a name memorable
- Good vs bad business-name examples
- Worked business-name examples
- Name-building grids and worksheets
- Space to develop and remix your own ideas
- Shortlisting to compare your strongest names
- 10 AI prompts to generate and refine ideas
- Access to try The Brand Name Formula Generator